Haven Tea
Rooted in Assam
Haven Tea is a packaging project created for younger, health-conscious men, designed to feel direct, honest, and anchored in its place of origin. The visual identity draws from Assamese culture, using traditional textile patterns as the foundation for the box design. Instead of leaning on decoration or trend, the packaging reflects a heritage of craft and place, grounding the product in authenticity while presenting it in a form that is contemporary and accessible.
Patterns as Storytelling
The central design element is a bold, repeating pattern inspired by Assamese textiles and weaving traditions. Rendered in black and white, it becomes the defining character of the box—an element that both honors cultural identity and introduces a graphic clarity well-suited for modern packaging. The layout gives each side of the box a distinct role, from ingredients to story to product details, ensuring clarity while avoiding visual clutter.
A photo of people and landscapes ties the product directly to Assam, reinforcing the narrative of origin and authenticity. Together, these elements create packaging that does more than hold a product: it becomes a vessel of cultural storytelling, turning patterns, type, and imagery into a system of trust, simplicity, and connection.
